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/May2012

Label redesign creates a quirky brand presence – that locals love.

Simon the grape, wine label design

Twelve Creative were approached by Seddon Wine Store to refresh their brand of quality cleanskin wines. They wanted the label to engage with the locals but also to elevate their presence and make them more marketable to restaurants.

This was achieved by retaining the character ‘Simon the Grape’ (created by Crikey cartoonist Andrew Marlton, AKA First Dog on the Moon) and introducing other elements synonymous with the Seddon Wine Store brand including the craft paper finish.

They’re instore now and we can’t wait to try a bottle… Or two!

Inspired in the studio

Last night, Meagan went to the Australian premier of Eames: The Architect & The Painter  – a fascinating documentary exploring the life, work and legacy of Charles and Ray Eames, the husband and wife duo whose contribution to architecture and furniture design changed the face of modern design.

So inspiring… furniture, film, painting, fabric design, architecture, exhibition design and corporate messaging – they did it all!

Eames: The Architect & The Painter screens at ACMI from 1-17 June. Read more here http://www.acmi.net.au/media-eames.htm