Twelve Creative were approached by Seddon Wine Store to refresh their brand of quality cleanskin wines. They wanted the label to engage with the locals but also to elevate their presence and make them more marketable to restaurants.

This was achieved by retaining the character ‘Simon the Grape’ (created by Crikey cartoonist Andrew Marlton, AKA First Dog on the Moon) and introducing other elements synonymous with the Seddon Wine Store brand including the craft paper finish.

They’re instore now and we can’t wait to try a bottle. Or two!