SERVICES
Brand identity, brand style guide, collateral design, editable template design.
CHALLENGE
Greater Dandenong’s Heritage Program oversees a suite of activities, including physical and online exhibitions, programs, online collections, and events.
Our challenge was to create a brand that enables a broader and more active engagement with Greater Dandenong’s heritage places, collections and stories through contemporary and engaging visuals, and to deliver the branding over a range of activities and events in a cohesive way.
RESPONSE
We created a modern and contemporary brand system that visually expresses Greater Dandenong’s connection to cultural, natural and built heritage. Culminating in the logo, the brand system can adapt to a wide range of activities and events, with the aim of attracting and engaging with a wider audience in the arts and culture space.
We provided a suite of easy-to-use branded assets and templates for a cost-effective roll-out of the brand. This made it simple for Greater Dandenong’s Heritage team to express the brand cohesively across online, print and social media.
