SERVICES
Brand identity, brand style guide, brand architecture, collateral design, print management.
CHALLENGE
City of Greater Dandenong had a series of arts brands that had become difficult to manage. Branding was inconsistent and the public were confused about what arts programs City of Greater Dandenong managed and how they were connected. Twelve Creative was approached to help clarify the brand architecture.
RESPONSE
To strengthen brand building and customer communication we created an overarching Arts in Greater Dandenong brand that delivered a consistent look across all arts programs.
The brand system was designed with flexibility in mind, allowing it to cater to current and future arts programs.
Brand guidelines were also produced, delivering clarity and confidence to key stakeholders in the consistent use and management of visual assets and design details.
