SERVICES
Brand strategy, brand development, brand style guide, brand architecture, collateral design, animation, website design
CHALLENGE
Grown Not Flown approached Twelve to create a brand identity for their global directory and marketplace start up. The business promotes and sells locally grown flowers and produce through its digital marketplace. Their mission was to promote locally grown (not flown) flowers and produce, and make it easier to search, source and connect with local growers and producers.
The business expanded quickly and the original brand identity was no longer fit for purpose. Our challenge was to create a brand that moved beyond cut flowers and reflected the business’s expansion into farm produce, agri-tourism and education. A podcast series profiling growers, farmers, and food and wine producers was already in progress, along with a suite of educational masterclasses – all of which needed to be integrated into the new brand architecture.
OUTCOME
We created a new brand strategy and visual identity for Grown not Flown that resonated with their target audiences. The identity was designed to be scalable, future-proofing the brand.
We dug deep into their business through a detailed discovery and analysis phase, followed by a workshop with the Grown Not Flown team to uncover key attributes that would inform the business’s core values.
Immediate deliverables within the visual identity included a logos, brand guidelines, merchandise and digital assets to achieve visual consistency.
By translating the business’s values into a cohesive brand, we helped position them for continued growth and success – connecting local growers with consumers and strengthening sustainable communities.
