How aware of your audience are you? Do you know how they interact with your content? If you’re keen to grow your business, you might want to be paying attention.

It’s 2023 and we’re all more online than ever. Having a strong digital presence is significant to you as a brand, no matter the industry. Whether you’re a small business or an international conglomerate, you should be utilising your platforms to be clear and consistent. This doesn’t necessarily mean posting on social media every day, but it does mean connecting with your audience in whatever capacity you are able.

More often than not, social media is how your business will be found. It’s important that when people find you, they can tell through your content who you are, what you do and where you are. It’s both easy, and incredibly important to make sure this is as simple a process as possible. This can be done through captions, information sections, posting, and utilising tools within your platforms.

Your digital presence is what you make of it, and you need to be actively making something of it to continue to be perceived as reliable, consistent, and relevant. Whether it’s a website or a social media account, consider how accessible your content is. Would the average person be able to find out the who, what and where of your business at a glance?

Are you happy with how your business could be perceived? If the answer is no, there are simple steps you can take to make it a yes. Firstly, consider your brand pillars – what are the foundations of your brand? Next, take it back to basics and when posting make sure to check that it is relevant to these pillars. Taking a step back will help you gain perspective for when you dive deeper and explore where your brand can go.

Once you have this solid basis of branding across platforms, build from there. Stay aware of the interactions and insights on your platforms and create a strategy to keep it up. Analytics are a great starting point in creating strategies around how to strengthen your digital presence as they will show when, how and who is accessing your content.

Tips and tools:

• Be consistent in your posting. Your brand voice should be the same or as close as possible with every piece of content.
• Use inclusive language. Especially on social media. Your audience are wanting to connect with you, let it happen!
• Use location and hashtags when it’s relevant. You can easily widen the potential reach of your audience with search features.
• Follow your analytics.
• Most platforms have a checklist of what you need to do when setting up a page, but be sure to maintain your information and keep it relevant for new audiences to find you accurately.

Stay connected and stay accessible with a strong digital presence. We offer brand strategy workshops to ensure your brand is as strong as possible. Need a hand? Get in touch with us.