Corporate Communication Archives

From numbers to narratives: infographic design in annual reports

You know corporate reporting. You know it carries an enormous responsibility – bringing together financial disclosures, strategic updates, operational insights and sustainability metrics. And you know this information needs to satisfy investors, inform members and engage staff. Yet for many organisations, the challenge isn’t gathering the data – it’s presenting it in a way that… Continue reading From numbers to narratives: infographic design in annual reports

The landscape of corporate reporting is forever shifting

Legislative changes aside, stakeholder demands around transparency regarding their investments are driving businesses to embrace more innovative approaches in how they communicate with, and retain, shareholders. In this, our third review, we have analysed how the ASX Top 100 companies are connecting with investors and stakeholders. To receive your free copy email corporate.reporting@twelvecreative.com.au now.

Don’t get caught with your (green) pants down

Whether it’s a legislative company obligation, a cornerstone of your corporate strategy or the celebration of an achievement; being transparent in your communications is key to building and maintaining your reputation with your stakeholders and ultimately, creating brand trust and reputation. In a recent article for Creative Review*, Héloïse Hooton described the ways large corporations… Continue reading Don’t get caught with your (green) pants down

Writing a Creative Brief

Getting from the point of ideation to the creation of an effectively communicated piece of collateral can be a tricky process. When you’re trying to work out what you want, how you want to do it and figuring out what’s actually feasible to do, it can get a bit cloudy. This is why creating a… Continue reading Writing a Creative Brief

What are people reporting… and how?

Are you perplexed about how you should produce your next annual report? The landscape of corporate reporting is forever shifting. Legislative changes aside, stakeholder demands around transparency regarding their investments are driving businesses to embrace more innovative approaches in how they communicate with, and retain, shareholders. We recently analysed how the ASX Top 100 companies… Continue reading What are people reporting… and how?

Best Corporate Report Award goes to Cbus’ Annual Integrated Report

We’re thrilled to announce that the Cbus Annual Integrated Report 2016, designed by Twelve Creative, has been recognised as the Best Corporate Report at the annual Australian Institution of Superannuation Trustees (AIST) Awards. Integrated reporting expert, Dr Carol Adams, who worked with Cbus on the report content, explains just what made the Cbus Annual Integrated… Continue reading Best Corporate Report Award goes to Cbus’ Annual Integrated Report

Twelve Creative would like to acknowledge the Traditional Owners of the land on which we operate, the Wurundjeri people of the Kulin Nation, and pay respects to their Elders past, present, and emerging. Twelve Creative also extend that respect to other Aboriginal and Torres Strait Islander peoples throughout Australia.